Who:
What:
Audience:
United Way of Metropolitan Dallas
Multimedia Design | Digital Ads
Up-and-coming entrepreneurs and professionals with expendable income who are looking to make an impact in their community.
This was made during my employment at United Way of Metropolitan Dallas. UWMD wanted to take on a new initiative targeting a younger demographic to encourage their involvement in the community and to, hopefully, volunteer or donate.
The campaign, entitled I Live United Because had a very mockumentary style of storytelling and brought in various people in the area who spoke at length about their passion for helping people and a bit of backstory.
These digital ads were made in various sizes for placement in Facebook, Instagram, as well as their respective stories, totally around 12 videos.
At the time, I was very green to Premiere Pro. I was given a lot of freedom with design as well as music choice. Together with the campaign, it was overall cohesive.
Design programs used: Adobe Premiere Pro | Adobe Illustrator