Who:
What:
Audience:
Lensyl Products Limited
Email Marketing | Graphic Design
Adults (25+) with disposable income
Lensyl Products, a mattress manufacturing company based in Trinidad and Tobago, approached me with hopes of connecting with locals in the area through email campaigns.
Despite having sparsely used their MailChimp account, with very little data to go off of, I analyzed their market, the products they sell, and the audience they were targeting.
After this process, I started designing a nurture series of emails to get new and old customers acquainted with their products. This series of six emails takes the customer from a general email through five different product categories, highlighting quality and improvement of sleep.
The process included analyzing the company and audience; competition analysis; wireframes of effective emails; photo editing; copywriting; email design; and email strategy.
Design programs used: Adobe Photoshop
Email Service Provider used: MailChimp
